Why use Greendale?
The Carter family farm at Ladram Bay, Devon, affords easy access to the rich waters of Lyme Bay. The family have been involved in the fishing industry for over 50 years; starting out in the 1960s with just a small, five-metre beach boat, they went on to buy, work and sell over 35 fishing boats. Today, the Greendale fleet comprises 15 well-maintained boats, based around the South-west coastline.
No fleet would be complete without crews to operate the vessels. Fishing is an activity which requires great expertise, as techniques evolve constantly and can also vary according to the species being targeted and the area being fished. While skill and expertise are undeniably important, the most important quality we look for in our fishermen is real passion for catching and landing only the finest fish available. We pride ourselves on hand-picking, training and working with crews who are not only experts in their fields and unwilling to compromise their high levels of professionalism, but who are also able to maintain the courage and discipline required of all those who spend their lives at sea, in one of the harshest working environments known to man.
From Boat to Plate - The Fishmongers
Featuring Michael Caines
Part 2 of our trilogy of films - From Boat to Plate - focuses on the Fishmongers. On a recent visit to Greendale Farm Shop, Michael Caines speaks to James the fishmonger about the importance of using local ingredients, noting freshness, seasonality, food miles, good value and a positive impact on the local economy as key factors. .
Why Greendale seafood is best
At Greendale we’re only interested in selling the best to our customers. Because we have our own fishing fleet, we can supply our fish counter with regular fresh catches that can be traced directly back to the sea. Operating in accordance with the Seafood Responsible Fishing Scheme, our boats work out of Exmouth, Brixham and Newlyn, and catch a variety of fish from Westcountry waters; a catch can often be on its way to the Greendale farm shop within hours of leaving the sea. If we can’t catch it ourselves, we source only from trusted suppliers with standards as high as our own, and we take great pride in ensuring that a delicious variety is always to be found on our fish counter.
At Greendale we have our own fishing fleet, which means we can supply our fish counter with regular fresh catches that can be traced directly back to the sea. Our boats work out of Exmouth, Brixham and Newlyn, and catch a variety of fish from Westcountry waters; for example, our potting vessel, Becci of Ladram, keeps us well topped up with a selection of fresh fish and shellfish, while the Emily J, our scallop boat, is based in nearby Exmouth. To learn more about the Greendale fishing fleet (including our interactive tracking map), click here.
See where our fishing fleet is right now and learn about the crew and captains of our vessels.
Our knowledgeable fishmongers are experts in preparing and cooking everything on the fish counter, from Plaice to Lobster and beyond. Skilled at filleting and de-boning, they’re responsible for
getting each daily catch ready for sale as it arrives fresh from our boats. Online shoppers can make great use of this expertise, too, because all the fish in the Greendale farm shop is also sold on our website, available in the same wide range of cuts and whole fish. Click here to learn more about our fishmongers.
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Mon-Sat 8am-8pm Sunday 9am-6pm
- 01395 232836