Greendale Farm Shop Features In Nat Geo

The humble farm shop has become a gourmet go-to in this beach-blessed slice of the South West, where rolling hills also host medal-winning wineries and distillers make spirits recalling Devon's rum-running pirate days.

"Local craft ale was once a favourite, but Large-scale farm shops like Greendale are ciders, particularly small-batch, are back," says becoming the norm here in South Devon, Greendale Farm Shop's ruddy-cheeked Rich Jones, holding up a jerrycan labelled 'Proper Job'. "It's a Devon scrumpy made with our apples by Keith Hosein, an 80-year-old local farmer who still uses a hand  crusher." A Devon farm shop stocked with cider is no surprise, but what is astonishing is Greendale's multitude of local goods, from veggies, cheese, meat and preserves to pastries, sourdough, ice cream and souvenirs. All are either produced on site or are West Country sourced, filling a giant barn and outbuildings akin to a rustic mall. "The shop started 15 years ago, selling farm eggs from a roadside shed," says Rich. "But during Covid we really became a community hub and have grown a lot since." Not only has Greendale's restaurant capacity doubled, queues for its  weekend 'farmer's breakfast' go out the door. It's also home to a chippie, which shifts 200 kilos of fish from Friday to Sunday. Yet quality, as well as quantity, prevails. People travel cross-county for Its butcher's handmade sausages and four-week-matured boned steak. Lobster tanks, house-smoked fish and a bounty of local catch grace the wet-fish counter. Above It, photos feature  Greendale's fishing fleet in action at its harbour bases in Brixham, Newlyn and Exeter.

Credit: Sarah Barrell, National Geographic

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